Makeup Brands Founded by WoC

For too long, makeup has only considered fair skin. Nude lipstick is “nude” but only for white women, while foundation is a light beige color.
Fortunately, however, these women have fought for diversity in the beauty industry, ensuring the existence of WoC. and products that can serve them well. Here is a list of great beauty companies founded by women of color.
Fenty Beauty.
Fenty Beauty launched in 2017, TBH, and we’re still feeling the aftershocks (in a good way, of course!) . Rihanna played a big role in changing the game with the initial launch of 40 foundations (which has since grown to 50 shades). We’ve fallen in love with pretty much everything in the line we’ve tried, though it’s worth pointing out that the Killawatt Freestyle Highlighter, $36, is particularly on fire.
Black Opal.
The brand has been around for 25 years after being inspired by the “beauty and nuance of dark skin. The brand was one of the first to launch a popular beauty and skincare line for women of color and has been praised for its range of shades and options for black and brown skin. If you want to try something from this line, we especially like this Invisible Oil-Resistant Press Powder, $9.99.
Pat McGrath Laboratory
Is there a more representative one than Pat McGrath? The legendary makeup artist founded her eponymous line in 2015 and has been creating pigment-rich, melanin-friendly makeup ever since. You basically can’t go wrong with the line, but we’re particularly obsessed with eye shadows (they’re so buttery!). We can’t take our eyes off the Mothership V Eye Shadow Palette Bronze Seduction Palette, $125.
go dark
It’s the first French beauty brand for women of color that specifically addresses the needs of women with darker skin tones. These cosmetics will last you all day (and won’t make you feel shy when you see them). The brand offers a really nice finish in velvet, matte, matte and swoosh.
sunny face
Back in 2018, Sunnies Face, a Filipino beauty brand founded by Martine Ho, quickly gained attention for its affordable, affordable lipsticks for the general public. In an interview with Bustle, Tina Ho said the brand experimented with over 350 shades before its initial launch.” From Caucasian shades, to lighter skinned Asian tones, to fairer mestizas, to warmer tones, to richer skin – we tried everyone. Oh, and did we mention that these Fluffmatte lip balms are only $7?
Iman (name)
The brand was founded by iconic supermodel Iman, inspired by her dissatisfaction with the beauty industry. The cosmetic company has more than 10 foundations designed for women of color in three collections: a sandy collection for olive skin, a clay collection for dark olive to light brown skin, and an earthy collection for moderate to dark skin.
beauty bakery
The brand was founded by single mom and breast cancer survivor Cashmere Nicole. Nicole created a whole line of long-lasting, smudge-free makeup, in part because she could spend her time on more important things, like her family (as opposed to regular grooming!). . The products are cruelty-free and all in lovely packaging. Even Beyonce loves this brand! (In case you’re curious, she’s using the matte lipstick from Cranberry Stiletto, $20).
Reina Rebelde
Created by Mexican-American Regina Merson for the Latin American market, these products are versatile, fresh and interesting. They are also cruelty-free and many of the products are vegan. Since 2016, the brand has been dedicated to representing and celebrating the diverse cultures that make up the Latino community.
Sasha Cosmetics
Celebrating global multiculturalism, this brand has amazing products that can beautify any skin tone.Founded in Trinidad and Tobago in 1979, the products are sold in 500 retail stores in 45 countries. One of the brand’s most popular products is Buttercup Powder, which doesn’t leave you looking grey and dried out.
Gaby Espino
The Venezuelan actress and model has created a beauty line for girls who want to stand out, including lipstick, lip gloss, lip liner and nail polish.Gaby launched the line in 2015, along with a YouTube channel.